Project:
Relaunch and reposition the Intersystems brand globally breathing new life into a 40yr old brand
Involvement:
quickbrownfox understands complicated brand strategy B2B.
Project: brand workshop, company brand proposition and re-positioning, logo development and tagline, brand architecture strategy resulting in new logos and new packaging for entire product portfolio, new collateral, animated motion graphics explainer video, comprehensive marketing plans and new website.
Our client was ecstatic with the results and how we repositioned their brand and product suite – you can see some examples in our work section.
Objective:
Relaunch Intersystems globally to create an approachable yet still highly professional image, positioning the company as modern, market-leading and cutting-edge.
Strategy:
Restructure the brand architecture across the product range to strategically reposition the brand.
Create a better emotional connection with the key target market through both the new logo and the new tagline we created (“ingenious by design“). Design a new logo that represents their position in the market and provides the opportunity to better position them as an approachable yet market leading supplier of this technology. Design their brand architecture (endorser brand) and rebrand all of their sub-brands for the product range. Gain acceptance and endorsement from industry professionals through a dedicated marketing plan.
Creative:
New logo design, stationery and collateral materials created through comprehensive workshop which helped identify their core values, visual language and tone of voice, resulting in a clear brand architecture to take them forward. Marketing strategy (involving rebranding entire product range including packaging). New website www.inter-systems.com Animated motion graphic scripted, developed and launched Nov 2011 – click here to view the animation > ‘Cumulus Genius – Intersystems Ingenious by Design’
Results:
Received excellent customer feedback with 86% agreeing strongly that the new logo made the company appear more modern.
