Brand proposition
Whilst working as lead strategist at Engine group, develop brand name, proposition, logo and tagline for new F&B manufacturing precinct
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Clever communications plan
Drive visitation during Bundaberg Turtle season. A fully integrated destination communication campaign.
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Brand logo design
Relaunch and reposition the KINSA brand increasing donations and brand traction
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Integrated campaign
Reminding the market that STRADDIE IS so close. An integrated project management campaign
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Rebrand – relaunching and reconnecting
Relaunch and reinvigorate the company brand from CMT to Lighthouse
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Repositioning the brand Intersystems
Relaunch and reposition the Intersystems brand globally breathing new life into a 40yr old brand
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Understanding generational nuances
Expert marketing advice for summer casual recruitment drive - employer branding
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Product range strategy
Product range strategy - rebrand from iTrack to Navigate
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Strategic new product launch
Strategic new product launch - Golden Circle baby food
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