Strategic brand repositioning and logo design
Project: Responsible for brand workshop including national research, customer and team interviews and brand sentiment, setting new values, mission and vision statements, brand architecture redesign, company brand proposition and positioning, national communications strategy, logo design development across portfolio and new tagline, writing key messaging, new collateral design direction and detailed style guide. A comprehensive brand story was developed including positioning statement, brand essence, brand story, brand experience, brand personality and target market strategy.
With a change in management, the Apollo Patios brand wanted to take a deep-dive inwards to assess how best to take the brand into the future. Through insight-led workshops, market research and in-depth audit of the brand, quickbrownfox was able to develop a powerful new brand proposition and corresponding brand story and logo design to give the brand a new lease on life, meeting their desire to help their customers to build a better lifestyle and love where they live.