brand strategy and marketing specialists
insightful brand strategy – results driven
Through direct clients and those we’ve had the privilege to work with whilst within the walls of some well-known agencies and companies, we’ve delivered insightful brand strategy and marketing expertise to a range of businesses. From big names through to start-ups, we’ve created a host of campaigns and have picked up a swag of success stories (and awards) along the way.
Our client reviews are glowing with most of our projects coming to us via referral because of our reputation for getting results. Like Ashley Hood, CEO of Foresters Community Finance –
“Kym is a passionate professional who has extensive knowledge of the marketing and advertising space. She is incredibly efficient, outcomes focused, well networked and works collaborative to achieve the best results for her clients. I would recommend her to anyone seeking the highest level of strategic marketing advice.”
impact and results
We’re all about creating impact in the market – as long as it’s tethered to results.
Some of the impactful work we’ve created includes:
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- highly emotive brand repositioning strategies like for Ormiston College
- new brand strategy (including brand name development, logo, website, and marketing plans) for start-ups like Beanstalk and Naus
- lead-generating digital marketing (including landing pages, social media and digital ads, A/B testing) for property folks like Providence
- through to developing strategic marketing plans for the Surdiman Cup (including hype reel, banner advertising, website, and full communications campaign)
We’ve got the marketing nous to get results for your brand project.
Here’s some examples of our wily work
Click on the images below to view some examples of work we’re pretty proud of, or click through here to some of our case studies.
Brand strategy inc values, mission & vision, brand story, logo development, hull wrap design and print, merchandise and social media strategy.
ARGO brand strategy
Developed brand story and strategy for the catamaran "ARGO" including logo design, hull wrap design and print, merchandise, social media presence and posting strategy across FB, IG and YouTube.
Follow @SailingARGO38
Follow @SailingARGO38
Brand strategy inc values, mission & vision + brand architecture strategy with new logo suites across portfolio. See case studies
Apollo Patios repositioning
Repositioned and refreshed brand through detailed brand strategy work including brand values, mission and vision. New logo and full brand architecture work + stationery, web direction and style guide.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Brand strategy and detailed communications plan for Phenix jewellery.
Brand strategy and communications plan
Brand strategy and detailed communications plan for Phenix jewellery. Comprehensive market research including consumer survey, NPS, global research; brand strategy development including brand positioning, promise, essence, experience, tone and story; identifying target market and personas including purchase drivers and barriers; brand campaign inc brand video, brand creative, internal marketing, style guide, eDMs, image delivery.
Develop Brookside Shopping Centre 50th Birthday & brand campaign inc full event management
50th birthday and brand campaign
Brookside Shopping Centre 50th Birthday & brand campaign inc brand video, OOH, event management inc outdoor cinema and fireworks, radio promo, comms campaign. PR liaison with Ch7 for on-air Flashback (click on 'home' image at left to view)
Ormiston College brand campaign inc brand video, website, OOH, comms campaign
Develop Providence brand campaign inc full comms plan and digital marketing
Brand relaunch and ongoing campaign
Okeland Property's Providence brand campaign inc brand video, OOH, collateral, social, digital, website and comms campaign.
National Red Imported Fire Ant Eradication Program education campaign inc press, digital, social, DM, collateral
Launch Campaign
In Queensland digital press launch campaign inc tactical digital buy inc social media
'How to' video produced through negotiated joint promo with Brown Forman
brand story, brand strategy, name & logo dev, marketing strategy inc hype reel, website, brochures, copy writing
Sudirman Cup 2016 marketing strategy inc hype reel, banner, website, comms campaign
Brand name, logo and website for online ecommerce site inc brand architecture & product strategy
Beanstalk Mums brand strategy
Develop brand name, logo and website for online ecommerce site including brand architecture and product strategy
Web relaunch incl strategic rework of wire frame, copy writing, and project management
AMMA website relaunch
Total rework of old website including strategic rework of wire frame, copy writing, and project management.
Brand strategy & product redevelopment. New website, collateral & marketing plans
Efficiency Works Website redevelopment & strategy
Brand strategy and product redevelopment resulting in new website, new collateral and strategic marketing plans.
Launch campaign for largest events and tourism joint campaign in history. Incl TV, Cinema, Airport, Out of Home, Print, online & website.
It's Live Tourism and Events Queensland campaign
Project managed launch campaign for Tourism & Events Queensland for largest events and tourism joint campaign run in history. Included TV, Cinema, Airport, Out of Home, Print, Fold out calendar, online, and website.
Logo development, website & collateral inc infographics, social media set up and stationery
Developed brand identity for Nobody Stands Alone anti-cyberbullying site
Developed logo for their agreed brand name, website and collateral materials inc developing an infographic, social media set up and stationery assets.
Strategy Director for 2014 campaign: TV, radio, digital, social, activation concepts, messaging strategy
Brand name and logo incl brand workshop, architecture, logo and brand name, full marketing plans
New brand launch: naus
Brand name and logo development for new waste strategy technology including brand workshop, brand architecture, logo and brand name development, full marketing plans.
Strategy Director 2015 campaign: research, creative workshop, messaging strategy
TEQ Turtle Campaign, Bundaberg: Project management of award winning campaign inc bus, radio, TV & PR
2013-14 Turtle Tourism campaign
Project managed campaign from mid-October 2013 through to end March 2014 with activity placed around the nesting and hatching phases of the turtle season. The campaign was supported by a strong media buy across buses, radio, digital marketing and regional TV as well as a heavy focus on PR.
Gold winner, Best Destination Marketing Campaign in the 2014 Queensland Tourism Awards and overall national winner 2015 Australian National Tourism Awards.
Gold winner, Best Destination Marketing Campaign in the 2014 Queensland Tourism Awards and overall national winner 2015 Australian National Tourism Awards.
Strategy Director > full brand strategy inc market research, brand architecture, target market profiling, brand story and messaging
Z-Flex brand strategy
Strategic Director working with Engine Group to provide full brand strategy for Z-Flex skateboard brand > including market research, brand architecture, target market profiling, brand story and single minded messaging.
Strategy Director > full brand strategy incl market research, brand architecture, target market profiling, brand story and messaging
Penny Skateboards brand strategy
Strategic Director working with Engine Group to provide full brand strategy for Penny skateboard brand > including market research, brand architecture, target market profiling, brand story and single minded messaging.
Project managed 'Coming Soon' brand campaign and TVC launch for Gold Coast 2013
Gold Coast 'Coming Soon' brand campaign
Project managed 'Coming Soon' brand campaign and TVC launch for Gold Coast 2013.
Revised logo, stationery, corporate brochure, website & donation strategy. See case studies
Rebrand of Canadian charity, KINSA Foundation
Revised logo, stationery, corporate brochure, website and donation strategy.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Achieved web visits of 53,889 against a KPI of 6,200! Incl print, radio, web, online, social media, street posters, PR. See case studies
North Stradbroke Island campaign
Achieved web visits of 53,889 against a KPI of 6,200 ! Included print (press, magazine), radio, web, online, social media, street posters, PR.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Brand workshop, brand architecture, logo and brand name development, full marketing plans, stationery and office layout
Rebrand, re-positioning and marketing strategy
New brand name, logo, stationery and office layout for commercial interior designer, Clui Design.
Re-positioned and refreshed brand logo & entire product suite + full marketing plans, collateral, direct mail, press releases, stationery. See case studies
Intersystems repositioning
Repositioned and refreshed brand logo and entire product suite + full marketing plans, collateral, direct mail, press releases, stationery.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Repositioned with new name and logo incl brand architecture, brand strategy, packaging creation and design & collateral, full marketing plans
Navigate
Repositioned from iTrack to Navigate including pack design and development and quick reference guide. Results: Two major new clients have purchased Navigate as a direct result of the branding and marketing work we implemented – the client is ecstatic.
Brand architecture, product development, marketing strategy, direct mail, collateral. Developed sub-categories for products to better define their offer
Netark brand development
Brand architecture, product development, marketing strategy, direct mail, collateral. Developed sub-categories for products to better define their offer > created outstanding success for the company with direct links to new business wins
Launch campaign inc outside broadcast Today Show, online banners, press, outdoor, ambient, comms strategies, negotiating with airline partners, and PR
Million Dollar Memo
Contracted role with Tourism and Events Queensland to project manage the creative and media execution of the Million Dollar Memo global campaign. The campaign included an outside broadcast with the Today Show, online banners, magazine and press ads, outdoor, ambient media, comms strategies, through to negotiating with airline partners, and providing the marketing component to both launch and competition organisation as well as PR.
New brand name, logo, and repositioned brand in market. Included rebrand of entire product suite + full marketing plans, collateral, direct mail, website, stationery. See case studies
Lighthouse: rebrand & repositioning
Created new brand name, logo, and repositioned brand in market. Included rebrand of entire product suite + full marketing plans, collateral, direct mail, website, stationery.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Most successful launch in category history. See case studies
Launched 53 lines of award winning baby food
2003 Winner Gold Pinnacle AFA Advertising Effectiveness Award
2002 Overall Winner, AMI award Marketing Excellence
2002 National Winner, AMI award Marketing Excellence, Consumer Goods FMCG
2002 QGIA Supermarket Product of the Year award
Have a look at the Case Studies for more information on this project.
2002 Overall Winner, AMI award Marketing Excellence
2002 National Winner, AMI award Marketing Excellence, Consumer Goods FMCG
2002 QGIA Supermarket Product of the Year award
Have a look at the Case Studies for more information on this project.
Re-launched Golden Circle ambient and chilled beverages categories inc Original Juice Brand
Beverage brand architecture
Conceived and directed re-launch of Golden Circle ambient and chilled beverages categories including Original Juice Brand. Resulted in increased shelf space within the tough supermarket arena
Emotional brand TVC re-positioning to New World Carrier plus print and digital
Referral and recruitment campaign inc press ads, posters, tray mats, flyers, staff presentations, thank you card, referral cards, postcards for drive-through
KFC Qld recruitment drive
We created press ads, posters, tray mats, flyers, staff presentations, thank you card, referral cards, postcards for drive-through which resulted in highly successful recruitment campaign and desire shown from other KFC businesses wanting to duplicate the campaign
Integrated employment campaign inc microsite, transit creative and media buy, collateral and promotional materials
Thiess Graduate Campaign
Created microsite, transit creative and media buy, collateral and promotional materials for Thiess Graduate Recruitment drive as part of integrated employer branding strategy.
Points grab campaign in response to heavy Qantas competition
Velocity
Velocity was in danger of losing customers to Qantas during a targeted 'points grab' campaign. Our quirky on-brand response resulted in the salvage of thousands of points from being transferred.
New product launch inc market research, product development, pack design, pricing strategy, advertising campaign
Bouquets
Launched 4 varieties of scented toilet tissue. Included market research, product development, pack design, pricing strategy, advertising campaign
Product pack relaunch (15% growth year on year)
SAFE toilet tissue
Re-launch of SAFE range (toilet tissue, paper towel). Achieved a 15% growth year on year for the brand
Integrated recruitment campaign targeting Gen Y (incl press, cinema, Avant Card, posters, online banners and in-park promotion) resulting in overwhelming response to the summer season
Integrated campaign targeting Gen Y (incl press, cinema, Avant Card postcards, posters, online banners and in-park promotion) resulting in overwhelming response to the summer season employee intake (600+ staff), of which almost 400 stayed until the end of the season and over 300 decided to stay in full-time employment.
Have a look at the Case Studies for more information on this project.
Have a look at the Case Studies for more information on this project.
Developed 12pg catalogue for Colorado shoes which resulted in a 22% increase in sales over budget
Colorado Footwear
Developed 12pg catalogue for Colorado shoes which resulted in a 22% increase in sales over budget
Re-positioning and brand awareness campaign inc cinema, print and scooterlites
Work Directions Parents campaign
The aim was to position WorkDirections as a key organisation that can assist parents in finding suitable, sustainable employment. A combination of cinema advertising, magazine, press and scooterlites was used to increase awareness.
Recruitment drive inc microsite (+ photo shoot), collateral, press, online and radio ads
Thiess Lake Vermont project
Thiess needed to employ a wide range of skilled and unskilled personnel for a new project at Lake Vermont. We created a dedicated microsite (including a photo shoot), collateral, press, online and radio ads.
Acquisition strategy inc Facebook strategy, table-top collateral (including trivia quiz cards and contact cards), band and crew shirts, communication flowchart with direct & eDM strategy, voice over script writing, and arranging a function for over 100 guests
Electric 80s Show
Acquisition strategy for 80s corporate cover band, The Electric 80s Show, which included facebook page set up and writing of ongoing status updates, table-top collateral (including trivia quiz cards and contact cards), band and crew shirts, communication flowchart with call and email strategy, voice over script writing, and arranging a function for over 100 guests.
Tactical advertising for Virgin Blue (year round strategy)
Virgin Blue tactical advertising
Part of the ongoing strategy at the time for Virgin Blue was to take advantage of tactical advertising opportunities to continue to develop the brand's personality. This particular ad ran just after the Australian Prime Minister (Kevin Rudd) announced an economy stimulus package - so we took 'economy' quite literally!
Brand strategy inc press, postcard, direct mail and internal marketing campaign.
Work Directions brand strategy
Ingeus brand 'Work Directions' needed a full brand strategy to reverse the negative connotations in the market around their proposition. The strategy provided a clever, yet simple solution using a subtext that drives the message home across both employers and employees. Press, postcard, direct mail and internal marketing campaign.
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Launch the Trackstar brand into market with press, outdoor, online, magazines, posters and internal branding campaign
Trackstar
Launch the Trackstar brand into market with press, outdoor, online, magazines, posters and internal branding campaign.
Brand awareness and word of mouth campaign inc tip on card for industry magazine supported by print ads
Evans Petersen Legal Recruiters
Tip on card for industry magazine supported by magazine advertising to drive brand awareness and encourage word of mouth. Two versions ran, one offering to 'get out of your job free' the other to use 'in case of emergency'.