Are you update to date with Australian Privacy Laws and the SPAM Act?
If you hold a customer database or sell products to customers where you hold their information and you have a turnover of $3m or more, then you need to read this so you don’t get into any strife. They’ve put together a nifty PDF that gives you the drum, which offers hours of entertaining reading.
The short story is:
- you have to make this Policy readily available and easily accessible
- be careful about the types of information you request and store
- storage and use of personal data must be safe
- and there’s a new mandatory credit reporting privacy code
It’s dry reading and a little bit government-speak, so if in doubt, get your legal team to review your processes so that you don’t find yourself accidentally contravening this policy. Unfortunately, “I didn’t know” won’t cut it.
You must have consent
While we’re talking about policies, it’s probably timely to also remind yourself of the Australian SPAM Act and make sure you’re not emailing people willy-nilly without their consent. If you are promoting your business in any way (other than just your logo), then you MUST have the permission of the recipient. You can read more on the legislation here to ensure you’re following the rules properly.
It’s important you don’t break the law, but it’s even more important that the audience you are mailing to are engaged and want to hear from you.
Bedtime reading anyone?