Webinar: Demystifying Behaviour Change

Posted in Advertising, Marketing.

In this webinar on demystifying behaviour change, we break down the motivations and methods you can use to effect positive change in your target audience.

Topics covered include:

  • 5 steps needed to create a campaign that genuinely affects change
  • Connecting with your audience through benefit-based communications
  • Distilling the ‘why’ of your campaign
  • Thinking like a ‘brand’ in the government space

If you’re not changing behaviour, change your thinking.

Whether you’re a government department, a private business focused on growth or a retail company keen to attract more customers, it’s a must-see for anyone looking to build a successful communications strategy that will create genuine behavioural change.

Watch the webinar here.

Want to chat to us about behaviour change and target market triggers for your business? Please shoot us a note and we’ll be all ears.


(this webinar created whilst lead strategist at Engine Group,)

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