Uncovering the mystery behind programmatic advertising.
This insightful 30min webinar delves into the oft-misunderstood world of programmatic advertising and what you need to know.
Whilst the strategist at Engine Group, this webinar interview with Michael Petersen, CEO at Pivotus, we uncovered some helpful insights into this form of media buying.
With the recent announcement of third-party cookies going away, there’s some consternation about the end of display advertising. But programmatic advertising just needs to shift and be mindful of how we target the audience. So in this webinar, we go through the basics of what programmatic advertising is and how you can best utilise this in your mix.
In this webinar, we provided the info you need, sharing knowledge, practical tips that help uncover the mystery behind programmatic advertising.
This interview-style webinar covered:
1. What Programmatic buying is in real language – and where it fits for the marketing team
2. The top 5 things you need to know about this
3. The different types of media you can buy programmatically
4. Examples of best practice and advice on how to manage the creative vs media spend
5. The impact the loss of cookies means to programmatic buying
Want to chat to us about programmatic buying for your business? Please shoot us a note and we’ll be all ears.